Video Revamp.

A Cricbuzz mobile video revamp. Turning a scoring-first app into a place where people actually stay for the content — without turning it into a video streaming platform.

Meta before the deep dive.

The brief I inherited, and why it was harder than "make the videos better."

Cricbuzz's reputation is simple: open the app, see the score, close the app. Fast, reliable, no fuss. The video section, though, was a different story. It existed — highlights, interviews, analysis — but users walked straight past it, the way you'd walk past a shop with a "Sale" banner you've stopped believing in.

Even when someone did land on a video, they didn't stay. Drop-offs were high, retention was close to nothing. And that was the brief: fix this without turning Cricbuzz into Hotstar. Platforms like Hotstar, JioCinema, Crex are content-first by design. Cricbuzz had to stay scoring-first, and make room for content on the side — not replace the plate.

what the users actually said

Three users. Very different relationships with the app. Their pain kept circling back to the same three gaps. This is a textbook Hick's Law problem — the more choices we threw at them, the harder every single one became.

Four calls that shaped everything else

Before touching a single pixel, four decisions had to land. Each one came with a tradeoff — and each one shows up in the numbers on the other side of this page.

From listening to shipping to what's still open.

Sample size was small on purpose — three users, three lives, three loyalty depths. The pain didn't diverge.

IPL 2025 vs. IPL 2026. Daily averages. Nothing cherry-picked.

small asks beat big pitches

Thanks for reading.